GDP – to fight Covid-19 pandemic in India. The aim is to make the country and its citizens independent and self-reliant in all senses. As part of the Atmanirbhar Bharat package, the definition of SMEs has been widened to cover almost 99% of all enterprises. The modified definition facilitates expansion and business growth without the fear of losing governmental incentives. In addition to government aid, SMEs can count on many other support services. The platform of the United Nations Industrial Development Organisation (UNIDO), for example, aims to help SMEs rebuild business from crisis (B3C). To achieve this, they have developed a five-step plan for business recovery and revitalisation. UNIDO’s approach focuses on rebuilding supply chains to ensure that all inputs a business needs are available promptly. Proposed measures include the optimisation of operations, efficient use of materials, continuous monitoring to reduce costs, focus on improving the quality of products, and protection of employees’ health while deploying (wo)man- power to ensure efficient processes when business resumes3. Moreover, it is essential to create transparency within the supply chain to gain an overview of where which materials can be produced and procured. In the early stages of the pandemic, it became clear that promoting business integrity is a crucial prerequisite to overcome the crisis, build resilience and improve the individual economic situation. Companies with high ethical standards tend to outperform others financially demonstrating the connection between good ethical practices and performance that is valued in the market- place. Especially in times of crisis, compliance is not a choice but rather a question of business survival: having a strong compliance programme can be the catalyst for several business opportunities and thus creates an enormous advantage over others. Another important aspect when talking about the impact of Covid-19 is the rapid digitalisation of all parts of everyday life. Businesses, institutions, and governments need to adapt to the new normal which requires innovation and the adoption of technological tools for business engagements. This no doubt poses many risks, known and unknown, to business operations and systems, and can be turbulent for organisations with static structures. With this in mind, we must ensure that no one is left behind. Technical assistance, capacity building and infrastructural support are needed to ensure that the digital transformation is inclusive and equitable4. With an eye to compliance the accelerating digitalisation of operations underlines the need to update corruption risk assessments and adapt compliance policies and regulations. Collective Action is especially helpful in this regard. SMEs benefit from the pooling of resources, peer- learning, and the sharing of knowledge. Good practice examples from other companies can provide impulses to implement digital and innovative approaches in SMEs. As is often the case with crises, Covid-19 has put the spotlight on those who are already economically disadvantaged, such as women, migrants, and workers in the informal sector. But every crisis also holds the opportunity for a new beginning. It is now up to us to build a sustainable future with a level playing field and equal opportunities for everyone. 1 2 3 4 OECD (2020). Coronavirus (COVID-19): SME Policy Responses INTRACEN (2020). COVID-19: The Great Lockdown and its Impact on Small Business, p. 16 KUNIDO (2020). Micro, Small and Medium Enterprises (MSME) Support to Building Back Business from Crisis INTRACEN (2020). COVID-19: The Great Lockdown and its Impact on Small Business, p. 17 29 “It is now up to us to build a sustainable future with a level playing field and equal opportunities for everyone.” Dr Rajesh Chitre Read more on the subject: https://www.allianceforintegrity.org/ en/offer/integrity-in-times-of-crisis/